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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: Page 1
Jun 17, 2024

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.

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Jun 10, 2024

An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu.

Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Jun 3, 2024

Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?

By creating content signals.

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May 27, 2024

As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.

Ask yourself where you need to be, for yourself as an individual, and as a creator.

Article Link: The Death of the Internet (again)

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May 20, 2024

This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.

  1. Hunting for Assets
  2. Grooming Employees as Creators
  3. Working on Pillar Content Projects
  4. Doubling Down on Print
  5. Diversifying Revenue Streams
  6. Launching Physical Events

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May 13, 2024

My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.

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Get captions by watching and subscribing to my YouTube Channel.

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May 6, 2024

The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.

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Apr 29, 2024

It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Apr 22, 2024

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Apr 15, 2024

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.

In this episode I review some of the main differences about why you would make a decision as an author to go direct.

Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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See all Content Inc episodes at the Content Inc. podcast home.

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Apr 8, 2024

I talk about the five business-related books that have had the most impact on my career and life.

    Think & Grow Rich - Napoleon Hill
    Seven Habits of Highly Effective People - Stephen Covey
    Stranger in a Strange Land - Robert Heinlein
    IMC: Integrated Marketing Communications - Don Schultz
    David & Goliath - Malcolm Gladwell

Buy my new book, The Content Entrepreneur, today!

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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See all Content Inc episodes at the Content Inc. podcast home.

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Apr 1, 2024

A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.

Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/

Buy my new book, The Content Entrepreneur, today!

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Mar 25, 2024

What does it mean to be a full-time content creator? Is that a thing?

If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur.

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Mar 18, 2024

AI is slowly taking over as the search engine of choice for more and more professionals.

Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Mar 11, 2024

Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?

I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap.

Read Lexi's LinkedIn post here.

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Mar 4, 2024

A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core.

In this episode, Joe covers:

  • Finding your sweet spot
  • Tuning into your content tilt
  • Building your base
  • Growing your audience
  • Creating and then diversifying revenue
  • Exit or go big

Use code JP100 to save $100 off Content Entrepreneur Expo (CEX).

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Feb 26, 2024

An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful.

See David Bowie Discuss This

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Feb 19, 2024

How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?

It happens to all of us.

But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Feb 12, 2024

I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success.

Unfortunately, most content creators won't make this change, and that is why they will fail.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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See all Content Inc episodes at the Content Inc. podcast home.

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Feb 5, 2024

Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include:

  • Set Goals. Create Habits.
  • Get a Roth IRA
  • Get a 529 Account
  • Call Your Boss
  • Hire a Scheduling Manager
  • Spend Time with Your Kids Separately
  • Assign Housework
  • Get a Password Manager

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Jan 29, 2024

The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience.

This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake.

Episode Links

Rick Rubin Video on Creating Art

Content Entrepreneur Expo (CEX) 2024 - Register Today

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Jan 22, 2024

Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well.

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See all Content Inc episodes at the Content Inc. podcast home.

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Jan 15, 2024

An extended podcast covering six key ways you can take your content business to the next level. These include:

  • Rethinking your exit strategy
  • Taking your content tilt seriously
  • Are you a creator or a media business?
  • The focus on email
  • Your base plus OPC
  • Adding content pillar projects

Plus a bonus idea you won't want to miss!

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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See all Content Inc episodes at the Content Inc. podcast home.

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Jan 8, 2024

If you had just one year to live, how would you change your content creation business?

This episode could change your life and career. I hope it does.

Links: Tim Minchin's Commencement Speech

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Jan 1, 2024

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024.

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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

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