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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Feb 17, 2015

A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc., Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your executive team is hesitant to put resources behind a content marketing initiative, a pilot program could be the perfect short term solution to get things moving in the right direction. 

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