What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to make money.
Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts.
It's time to take on a publishing mindset. If you want to dominiate your industry, thinking and acting more like a media company vs. the traditional marketing tactics of the past, will get you there. In this episode of Content Inc., Joe Pulizzi breaks down the four ways you can dominate your marketing by publishing quality and useful content for your target audience. Become the leading authority on your topic or in your industry by being helpful. Choose a media platform and own it. Watch your business become the dominate player in your field.
Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc., Joe Pulizzi discusses why now is the time to consider ditching the traditional office and creating a virtual working model for your business. Joe cites this one decision as perhaps the best decision they made at Content Marketing Institute. By choosing the right talent, having less meetings and the ability to be agile, becoming virtual could put you ahead of your competition.