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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Archives
Now displaying: April, 2020
207: How to Be More Creative in One Easy Step 0
Apr 29, 2020

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

206: Prepare Now for the Dance 0
Apr 27, 2020

Like it or not, we'll be dancing the next couple years.

Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the biggest business opportunity we have ever seen.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

205: Warren Buffett's 25 & 5 Rule 0
Apr 22, 2020

Right now is the perfect time to reset our goals.

And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setting strategy. Joe works through the process in this episode of Content Inc.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

204: Seth Godin Is Wrong. We Don't Have to Create Art. 0
Apr 20, 2020

In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art.

Instead, Joe dives into Disney's content strategy about what kind of content to actually create, and how anyone in any company can do what Disney did.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

203: Stop "The Hustle" and Start "The Focus" 0
Apr 9, 2020

In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much better).

This could mean killing something else were working on...and frankly, there has never been a better time than now to do that. But choose wisely.

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

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