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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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All Episodes
Archives
Now displaying: July, 2020
233: The Three Keys to a Great Content Marketing Mission 0
Jul 29, 2020

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

232: Out of Original Ideas? Try Recombination 0
Jul 27, 2020

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

231: 3 Simple Steps to Success that Nobody Does 0
Jul 22, 2020

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

230: Do Your Part to Kill Advertising 0
Jul 20, 2020

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

229: Why Can't You Pull the Goalie? 0
Jul 15, 2020

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

228: Game Theory and the Million-Dollar Sweet Spot 0
Jul 13, 2020

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

227: Dabbling Need Not Apply 0
Jul 8, 2020

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.\

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

226: The Power of Answering Customer Questions (with River Pools) 0
Jul 6, 2020

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

225: Audience-Building Tips from Queen 0
Jul 1, 2020

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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