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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: August, 2020
Aug 31, 2020

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 24, 2020

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of revenue.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 19, 2020

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 17, 2020

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 12, 2020

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 10, 2020

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 5, 2020

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years will most likely be a disaster. You have some choices to make.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

 

Aug 3, 2020

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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