Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.
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Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.
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The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).
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Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.
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Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.
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Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.
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The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.\
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River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.
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Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.
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Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.
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When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all.
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Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.
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Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things.
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When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.
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An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.
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Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits you need to be successful.
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Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now.
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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.
Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soon.
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The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to exploit the hedgehog.
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The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work with amazing writers.
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Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more content and resources into it? If not, kill it.
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There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity.
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Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do.
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During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time to focus on your true believers.
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Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his stars and his life.
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