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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: 2021
Oct 18, 2021

For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Oct 11, 2021

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Oct 4, 2021

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Sep 27, 2021

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Sep 20, 2021

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Sep 13, 2021

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the past. Enter...Web 2.5.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

 

Sep 6, 2021

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin planning for it.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

 

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Aug 30, 2021

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Aug 16, 2021

Content creators at big corporations and those creating content for their own businesses need to figure out how to get started with NFTs...and do it quickly. Here's a guide.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Aug 12, 2021

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How did he build it? What was his content tilt? What's the production cycle? How does he build an audience through guest interviews.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Aug 9, 2021

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Aug 5, 2021

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Aug 2, 2021

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 29, 2021

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions.

In the interview, Brian discusses:

- his start in blogging.
- the focus on email newsletters and email lists.
- revenue strategies including courses, paid content and affiliate programs.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

 

Jul 26, 2021

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run. H/T to comedian Michael Jr. for the insight.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 22, 2021

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.

Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 19, 2021

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 15, 2021

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 12, 2021

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act.

You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 8, 2021

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire.

Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 5, 2021

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 1, 2021

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 28, 2021

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television).

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 24, 2021

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

NLW details his process for a daily podcast, how he comes up with content ideas, and his secret to marketing a podcast.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jun 21, 2021

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and then get caught in a trap.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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