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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: July, 2021
Jul 29, 2021

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions.

In the interview, Brian discusses:

- his start in blogging.
- the focus on email newsletters and email lists.
- revenue strategies including courses, paid content and affiliate programs.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

 

Jul 26, 2021

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run. H/T to comedian Michael Jr. for the insight.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 22, 2021

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.

Includes the origin story, audience-building techniques, revenue strategies and strategic planning.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 19, 2021

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 15, 2021

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

 

Jul 12, 2021

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act.

You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 8, 2021

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire.

Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 5, 2021

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

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See all Content Inc episodes at the Content Inc. podcast home.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Jul 1, 2021

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

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