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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: 2022
Dec 26, 2022

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

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See all Content Inc episodes at the Content Inc. podcast home.

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Dec 19, 2022

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View."

A spiky point of view can be the one thing that separates you from all the other content clutter out there. According to Wes:

  1. A spiky point of view can be debated.
  2. A spiky point of view isn’t controversial for the sake of it.
  3. A spiky point of view teaches your audience something relevant they don’t already know.
  4. A spiky point of view is rooted in evidence, but it doesn’t have to be a proven fact or universal truth.
  5. A spiky point of view requires conviction. 

Now is a great time to find you spiky point of view. Done right, this is something you can build your business upon. In other words, if you are going to create something like a Blazing Saddles, you better be willing to beat up the old lady, punch a horse, and annihilate the fourth wall.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Dec 14, 2022

A special "live" episode of the 10k Creator show with Daren and Joe.

In this episode, we run through the first season of 10k Creator and talk content and legal, getting started, major learnings, what to do and what not to do with your content creation business in 2023.

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Dec 12, 2022

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy.

Here are three tips to get you started, including time expectations, list creation and email deployment practices.

This episode is sponsored by Ecamm.

Ecamm Live is the number one choice for busy podcasters who want to easily create professional looking video podcasts.
Video podcasts are more engaging for your audience and video keeps their attention so they're more likely to stick around and become part of your community.

You can use the code “TILT2” at https://www.ecamm.live to get your first two months free!
 
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Dec 5, 2022

The Content Inc. model only works if we are consistently helping other people.

But who is your "other people"?

Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a successful content business.

I think you'll love this story about my grandfather that makes the point.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Nov 30, 2022

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it’s grown over the last two months. Specifically they discuss Twitter audience growth, website traffic growth, email subscriber growth, and revenue growth. 

Did the advice and coaching that Daren received this season make any difference in the growth of his business? Check out the episode to find out.

Join Joe & Daren in a LIVE Q&A call on Tuesday, December 13th at 10 PM / 1 ET. You’ll be able to connect with the hosts, ask questions, and get feedback on your own creator journey. Join the event here - https://lu.ma/iogvhgdq

LINKS:

Sparklook Partner Program - https://sparkloop.app/partner-network?rh_partner=08a5431b97

Creator Economy Expo 2023 - https://cex.events/

Daren’s event in January 2023 - https://blog.craftsmancreative.co/10k-challenge-2023/

Mark Masters, You Are The Media - https://www.youarethemedia.co.uk/

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 28, 2022

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more.

Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever, we need to focus on our owned audiences. Here's what you need to do right now.

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See all Content Inc episodes at the Content Inc. podcast home.

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Nov 23, 2022

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue.

In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you’ve listened to this whole season, there is so much to be gained by listening to this episode with Brian. 

They discuss the importance of being audience first in your approach, Brian’s “personal enterprise pyramid”, and how high-ticket offers and audience fits into the bigger strategy for your business.

Find Brian at https://further.net/ and https://unemployable.com/

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 21, 2022

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now.

Special thanks to Lexi Grant from They Got Acquired for her four tips on preparing to sell your content business.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Nov 16, 2022

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses.

In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time between those three.

The go deeper on those early stages of the content entrepreneur’s journey, where to spend your time marketing, the importance of prioritizing revenue early on, and how to make choices of where to spend your time as an entrepreneur. 

Learn more about Lexi at https://theygotacquired.com/.

SHOW LINKS:

Typefully

Nathan Barry 10k linkedin followers 

Justin Welsh’s LinkedIn OS Course

Ben Collins

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 14, 2022

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Nov 9, 2022

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities.

In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on social media, with a strong focus on community.

Each creator business is different, and Daphne shares how her approach can be applied to any niche and any social media platform to grow quickly and form deep relationships with your audience.

Learn more about Daphne Gomez at https://teachercareercoach.com/about

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 7, 2022

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Nov 2, 2022

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast.

Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenue, as well as different strategies Jay has used to grow his audience to tens of thousands of email subscribers and nearly $300k in revenue this year.

Follow Jay Clouse at Creator Science.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 31, 2022

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States?

I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Oct 26, 2022

In this episode of The 10k Creator, we’ve caught up to the current phase of Daren’s content business, Craftsman Creative. We get a unique look into the “state of the union”, where he’s at with his audience growth and his monthly revenue. 

Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a content entrepreneur. 

Your job as a creator, surprisingly, is only ~25% about making content. The rest is about being a business owner, and taking responsibility for your growth and your revenue. 

At the end of the episode, Joe announces a surprise for the next few episodes, and leaves Daren with a challenge to report back on in a future episode.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 24, 2022

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make.

If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Oct 19, 2022

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business.

On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years.

Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur’s journey.

Creators Mentioned:

Ann Handley - annhandley.com

Brian Clark - unemployable.com

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 17, 2022

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back.

If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 12, 2022

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money.

They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business. 

At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers.

Creators mentioned:

Ann Handley - annhandley.com

Justin Welsh - Content OS and LinkedIn OS

Josh Spector - become a habit for people

James Clear - jamesclear.com

David Perrell - perrell.com

Find the best time to tweet

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 10, 2022

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy.

If you are considering writing and publishing a book, there are three things to consider before you get started. I talk about them here.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Oct 5, 2022

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur.

At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going.

Discussion points include:

- How Joe started in content creation.
- Where Daren is at and how he positioned himself.
- Ways to get creative with revenue generation.
- Focusing on platform but making sure email is the key.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 3, 2022

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right choice.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Sep 28, 2022

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond.

Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach.

The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

Links Discussed

ConvertKit Craft + Commerce

$TILT Coin

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sep 26, 2022

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting.

And, as always, thanks for your support and patience.

Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

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