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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: 2022
May 23, 2022

Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution.

Are your ideas getting in the way of your execution?

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May 16, 2022

After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined.

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May 9, 2022

Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit?

Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position.

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May 2, 2022

A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy!

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Apr 25, 2022

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising.

Yes...I said it.

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Apr 18, 2022

If you stopped publishing your content, would your customers/audience/community miss it?

Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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Apr 11, 2022

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk.

Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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Apr 4, 2022

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur.

If you're down and broken and don't see the path forward with your content business, this is the episode for you.

Mar 28, 2022

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.

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Mar 21, 2022
Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself.

Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think.


This week’s Content Inc. podcast sponsor – ConvertKit

ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.

Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.

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Mar 14, 2022

Disney just announced the launch of a brand new product that has nothing to do with helping the customer.

I know...this rarely happens with Disney...but alas.

The next time you launch a new product, make sure your first thought is about the customer, and not revenue.

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Mar 7, 2022

Are you always fighting your marketing battles with more features and more benefits?

Maybe there is a better way. Try actually changing the conversation.

I talk about two cases studies here that will alter your perspective.

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Feb 28, 2022

Almost no content creators do this exercise when everyone should.

This exercise is important even if you are never thinking about purchasing an outside content property.

The opportunities are endless.

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Feb 21, 2022

An event happened almost 40 years ago that nearly duplicated itself over the past few years.

As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle.

What can we learn from this?

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Feb 14, 2022

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.

Your customers and prospects don't care about what your content is. They care about what it will do for them.

That's why choosing the right content brand is so critical.

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Feb 7, 2022

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT.

Strong words. But the right ones?

As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005.

It won't take much.

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Jan 31, 2022

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.

Here’s what I notice with most content audits:

1. Business is publishing in too many places.

2. Content frequency is not consistent.

3. Original content is not truly differentiated.

4. Not enough focus on email content or list building.

5. Audience focus is too broad.

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Jan 24, 2022

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity.

Try this content curation technique that won't take many resources and could make all the difference for your content business.

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Jan 17, 2022

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.

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Jan 10, 2022

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.

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Jan 3, 2022

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.

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