Info

Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
RSS Feed Subscribe in Apple Podcasts
Content Inc with Joe Pulizzi
2022
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March


2017
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: January, 2022
Jan 31, 2022

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.

Here’s what I notice with most content audits:

1. Business is publishing in too many places.

2. Content frequency is not consistent.

3. Original content is not truly differentiated.

4. Not enough focus on email content or list building.

5. Audience focus is too broad.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Jan 24, 2022

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity.

Try this content curation technique that won't take many resources and could make all the difference for your content business.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Jan 17, 2022

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.

-------

See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Jan 10, 2022

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.

-------

See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

Jan 3, 2022

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.

-------

See all Content Inc episodes at the Content Inc. podcast home.

Get more by subscribing to TheTilt.com newsletter.

1