Almost no content creators do this exercise when everyone should.
This exercise is important even if you are never thinking about purchasing an outside content property.
The opportunities are endless.
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An event happened almost 40 years ago that nearly duplicated itself over the past few years.
As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle.
What can we learn from this?
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Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.
Your customers and prospects don't care about what your content is. They care about what it will do for them.
That's why choosing the right content brand is so critical.
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I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT.
Strong words. But the right ones?
As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005.
It won't take much.
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