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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: February, 2022
Feb 28, 2022

Almost no content creators do this exercise when everyone should.

This exercise is important even if you are never thinking about purchasing an outside content property.

The opportunities are endless.

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Feb 21, 2022

An event happened almost 40 years ago that nearly duplicated itself over the past few years.

As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle.

What can we learn from this?

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Feb 14, 2022

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.

Your customers and prospects don't care about what your content is. They care about what it will do for them.

That's why choosing the right content brand is so critical.

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See all Content Inc episodes at the Content Inc. podcast home.

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Feb 7, 2022

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT.

Strong words. But the right ones?

As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005.

It won't take much.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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