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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: March, 2022
Your Web3 Business Model. Start here. (334) 0
Mar 28, 2022

So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.

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See all Content Inc episodes at the Content Inc. podcast home.

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Creators: Is Your Audience Buying Power the Problem? (333) 0
Mar 21, 2022
Sometimes a content creator can do all the right things and still not be successful. In many cases, this has to do with the buying power of the audience itself.

Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think.

This week’s Content Inc. podcast sponsor – ConvertKit

ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.

Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.

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See all Content Inc episodes at the Content Inc. podcast home.

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Don't Do What Disney Just Did (332) 0
Mar 14, 2022

Disney just announced the launch of a brand new product that has nothing to do with helping the customer.

I know...this rarely happens with Disney...but alas.

The next time you launch a new product, make sure your first thought is about the customer, and not revenue.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Try Changing the Marketing Conversation (331) 0
Mar 7, 2022

Are you always fighting your marketing battles with more features and more benefits?

Maybe there is a better way. Try actually changing the conversation.

I talk about two cases studies here that will alter your perspective.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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