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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: April, 2022
Apr 25, 2022

It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising.

Yes...I said it.

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See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Apr 18, 2022

If you stopped publishing your content, would your customers/audience/community miss it?

Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Apr 11, 2022

You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk.

Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table.

Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Apr 4, 2022

I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur.

If you're down and broken and don't see the path forward with your content business, this is the episode for you.

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