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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: June, 2022
An Exit Strategy for Content Creators (347) 0
Jun 27, 2022

Most content creators/content entrepreneurs never plan for an exit...it just happens to them.

Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers.

Here's a simple process to get you started with your exit strategy.

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This episode is sponsored by ConvertKit.

ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.

Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.

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Time to Trim the Fat (346) 0
Jun 20, 2022

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work.

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Retreat, Halt or Advance (345) 0
Jun 13, 2022

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance?

Two outcomes are certain. One is not.  There is only one answer.

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Creating a "Fans First" Signup Process (344) 0
Jun 6, 2022

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how.

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