Info

Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
RSS Feed Subscribe in Apple Podcasts
Content Inc with Joe Pulizzi
2022
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March


2017
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: August, 2022
Aug 29, 2022

In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company.

If this is you, now is the time to make changes to your brand.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Aug 22, 2022

Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break?

Content burnout is a thing. All creators go through it. How can we stop it? Well, there may be a strategy for that.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Aug 15, 2022

Interested to know how much your content creator business is worth? Much of it is actually under your control.

Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Aug 8, 2022

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend.

Having no control over content distribution and no direct line to paying customers is a scary and fallable business.

And we at The Tilt are doubling down on the other side of this rented land equation.

Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Aug 1, 2022

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience?

Brilliant or short sighted? You make the call.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

1