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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: October, 2022
Oct 31, 2022

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States?

I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3.

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See all Content Inc episodes at the Content Inc. podcast home.

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Oct 26, 2022

In this episode of The 10k Creator, we’ve caught up to the current phase of Daren’s content business, Craftsman Creative. We get a unique look into the “state of the union”, where he’s at with his audience growth and his monthly revenue. 

Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a content entrepreneur. 

Your job as a creator, surprisingly, is only ~25% about making content. The rest is about being a business owner, and taking responsibility for your growth and your revenue. 

At the end of the episode, Joe announces a surprise for the next few episodes, and leaves Daren with a challenge to report back on in a future episode.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 24, 2022

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make.

If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 19, 2022

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business.

On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years.

Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur’s journey.

Creators Mentioned:

Ann Handley - annhandley.com

Brian Clark - unemployable.com

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 17, 2022

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back.

If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 12, 2022

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money.

They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business. 

At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers.

Creators mentioned:

Ann Handley - annhandley.com

Justin Welsh - Content OS and LinkedIn OS

Josh Spector - become a habit for people

James Clear - jamesclear.com

David Perrell - perrell.com

Find the best time to tweet

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 10, 2022

Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy.

If you are considering writing and publishing a book, there are three things to consider before you get started. I talk about them here.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 5, 2022

In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur.

At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going.

Discussion points include:

- How Joe started in content creation.
- Where Daren is at and how he positioned himself.
- Ways to get creative with revenue generation.
- Focusing on platform but making sure email is the key.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Oct 3, 2022

TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right choice.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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