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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: November, 2022
Nov 30, 2022

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it’s grown over the last two months. Specifically they discuss Twitter audience growth, website traffic growth, email subscriber growth, and revenue growth. 

Did the advice and coaching that Daren received this season make any difference in the growth of his business? Check out the episode to find out.

Join Joe & Daren in a LIVE Q&A call on Tuesday, December 13th at 10 PM / 1 ET. You’ll be able to connect with the hosts, ask questions, and get feedback on your own creator journey. Join the event here - https://lu.ma/iogvhgdq

LINKS:

Sparklook Partner Program - https://sparkloop.app/partner-network?rh_partner=08a5431b97

Creator Economy Expo 2023 - https://cex.events/

Daren’s event in January 2023 - https://blog.craftsmancreative.co/10k-challenge-2023/

Mark Masters, You Are The Media - https://www.youarethemedia.co.uk/

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 28, 2022

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more.

Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever, we need to focus on our owned audiences. Here's what you need to do right now.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 23, 2022

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue.

In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you’ve listened to this whole season, there is so much to be gained by listening to this episode with Brian. 

They discuss the importance of being audience first in your approach, Brian’s “personal enterprise pyramid”, and how high-ticket offers and audience fits into the bigger strategy for your business.

Find Brian at https://further.net/ and https://unemployable.com/

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 21, 2022

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now.

Special thanks to Lexi Grant from They Got Acquired for her four tips on preparing to sell your content business.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 16, 2022

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses.

In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time between those three.

The go deeper on those early stages of the content entrepreneur’s journey, where to spend your time marketing, the importance of prioritizing revenue early on, and how to make choices of where to spend your time as an entrepreneur. 

Learn more about Lexi at https://theygotacquired.com/.

SHOW LINKS:

Typefully

Nathan Barry 10k linkedin followers 

Justin Welsh’s LinkedIn OS Course

Ben Collins

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 14, 2022

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 9, 2022

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities.

In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on social media, with a strong focus on community.

Each creator business is different, and Daphne shares how her approach can be applied to any niche and any social media platform to grow quickly and form deep relationships with your audience.

Learn more about Daphne Gomez at https://teachercareercoach.com/about

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 7, 2022

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Nov 2, 2022

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast.

Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenue, as well as different strategies Jay has used to grow his audience to tens of thousands of email subscribers and nearly $300k in revenue this year.

Follow Jay Clouse at Creator Science.

The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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