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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: December, 2022
Dec 26, 2022

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

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See all Content Inc episodes at the Content Inc. podcast home.

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Dec 19, 2022

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View."

A spiky point of view can be the one thing that separates you from all the other content clutter out there. According to Wes:

  1. A spiky point of view can be debated.
  2. A spiky point of view isn’t controversial for the sake of it.
  3. A spiky point of view teaches your audience something relevant they don’t already know.
  4. A spiky point of view is rooted in evidence, but it doesn’t have to be a proven fact or universal truth.
  5. A spiky point of view requires conviction. 

Now is a great time to find you spiky point of view. Done right, this is something you can build your business upon. In other words, if you are going to create something like a Blazing Saddles, you better be willing to beat up the old lady, punch a horse, and annihilate the fourth wall.

This episode is sponsored by Lulu.com

Writing a book is one of the best things you can do for your brand.  It’s never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the last 20 years. Their ecommerce plugins make it easy for you to publish your book and sell it directly to your fans from your own site, while they handle all of the printing and shipping on the back end. You keep 100% creative control, 100% of your customer data, and 100% of your profits. Using Lulu is free and Lulu only charges for the printing and shipping of your books. Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Dec 14, 2022

A special "live" episode of the 10k Creator show with Daren and Joe.

In this episode, we run through the first season of 10k Creator and talk content and legal, getting started, major learnings, what to do and what not to do with your content creation business in 2023.

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The 10k Creator is sponsored by three amazing companies.

If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

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Dec 12, 2022

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy.

Here are three tips to get you started, including time expectations, list creation and email deployment practices.

This episode is sponsored by Ecamm.

Ecamm Live is the number one choice for busy podcasters who want to easily create professional looking video podcasts.
Video podcasts are more engaging for your audience and video keeps their attention so they're more likely to stick around and become part of your community.

You can use the code “TILT2” at https://www.ecamm.live to get your first two months free!
 
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

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Dec 5, 2022

The Content Inc. model only works if we are consistently helping other people.

But who is your "other people"?

Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a successful content business.

I think you'll love this story about my grandfather that makes the point.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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