I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur.
If you're down and broken and don't see the path forward with your content business, this is the episode for you.
So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.
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Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think.
This week’s Content Inc. podcast sponsor – ConvertKit
ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.
Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.
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Disney just announced the launch of a brand new product that has nothing to do with helping the customer.
I know...this rarely happens with Disney...but alas.
The next time you launch a new product, make sure your first thought is about the customer, and not revenue.
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Are you always fighting your marketing battles with more features and more benefits?
Maybe there is a better way. Try actually changing the conversation.
I talk about two cases studies here that will alter your perspective.
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Almost no content creators do this exercise when everyone should.
This exercise is important even if you are never thinking about purchasing an outside content property.
The opportunities are endless.
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An event happened almost 40 years ago that nearly duplicated itself over the past few years.
As in the Great Video Game Crash of 1983, we've seen digital content creation go through the same cycle.
What can we learn from this?
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Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.
Your customers and prospects don't care about what your content is. They care about what it will do for them.
That's why choosing the right content brand is so critical.
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I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT.
Strong words. But the right ones?
As content creators, we have a responsibility to experiment, just like we did with websites in 1997 and social media in 2005.
It won't take much.
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When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.
Here’s what I notice with most content audits:
1. Business is publishing in too many places.
2. Content frequency is not consistent.
3. Original content is not truly differentiated.
4. Not enough focus on email content or list building.
5. Audience focus is too broad.
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Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity.
Try this content curation technique that won't take many resources and could make all the difference for your content business.
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Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.
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Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.
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It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.
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