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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: May, 2023
May 29, 2023

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when considering getting attention at half the price.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 22, 2023

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit.

These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 15, 2023

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful.

In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 8, 2023

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt.

From the research, he shares the five key findings for CE success.

  1. Fast to first dollar
  2. Plan budget and runway
  3. Focus on a niche audience
  4. One core platform
  5. Diverse monetization

Get the full Content Entrepreneur Research here.

And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 1, 2023

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire experience.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

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