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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: May, 2024
May 27, 2024

As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.

Ask yourself where you need to be, for yourself as an individual, and as a creator.

Article Link: The Death of the Internet (again)

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May 20, 2024

This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.

  1. Hunting for Assets
  2. Grooming Employees as Creators
  3. Working on Pillar Content Projects
  4. Doubling Down on Print
  5. Diversifying Revenue Streams
  6. Launching Physical Events

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May 13, 2024

My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.

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See all Content Inc episodes at the Content Inc. podcast home.

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May 6, 2024

The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.

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