While in Key West, Florida this month I've been to the best bars and restaurants in the area. The ones we go back to all seem to be known for something...and I can tell someone how they are different in an elevator pitch.
I realized all these places have a yes...but.
We all need a yes...but. What's yours?
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During these trying times I think the best strategy is to create as many life options for yourself and your family as possible.
In this episode, I talk about the four different options you have to increase your survival - audience, money, place and health.
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To succeed as a content creator, you need two things. First, you need to know what you are good at, and the combinations that make you unique. Second, you need to see where you can find your edge position (or tilt) and whether that edge can attract money. Once you find that combination, it's only a matter of time.
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If I ask you, where will your business be in three years, and you don’t know the answer, odds are you will not be successful.
You think, sure, write down your goal, review your goal on a regular basis, execute the goal…but all those things are secondary.
The reason we do create and write down goals is to manipulate your own thoughts.
Simply put...you are what you think about all day long.
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See all Content Inc episodes at the Content Inc. podcast home.
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