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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: May, 2025
May 26, 2025

You don’t build a business alone.

You can try. And for a while, it might work.
But the moment things get hard—and they always do—you’ll either have people to lean on… or you’ll collapse under the weight of your own ambition.

Who you surround yourself with is one of the biggest factors in whether you grow, or burn out.

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May 19, 2025

Before you find your Tilt, activities will dart around you like they have no specific purpose. But if you lean into all these different activities, they’ll start to make sense to you, and you’ll begin to realize your true purpose. Once you accept this, you’ll be more open to who you can and will become.

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May 12, 2025

 Why do we fail? Most people don't fail because they're lazy. They fail because they're leaking energy in a thousand directions.

Every half finished idea, every shiny new opportunity, every unread email and open tab, it all adds up. It chips away at your time and your clarity and your willpower.  Creators, especially content entrepreneurs fall into a trap. 

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May 5, 2025

We've been doing side hustles wrong since they were first invented.

Most people are in a job they hate, and do a side hustle they love.

Time to flip the script. Immediately.

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See all Content Inc episodes at the Content Inc. podcast home.

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