If you’re a content creator in a business niche and you’re NOT going to live events, you’re missing one of the easiest ways to grow your influence, revenue, and network.

But just showing up isn’t enough. You need to be strategic about it.

Let me walk you through exactly how to make live events your secret growth engine.

1. Pick the Right Events

Don’t just go to every conference in your industry. Be selective. Ask yourself:

• Will my ideal audience or customers be there?
• Will the people I want to partner or collaborate with be there?
• Will there be speakers who are already where I want to be?
• Will the people in attendance be critical to my business model of the future?

Smaller, niche events are often better than the giant ones because it’s easier to have real conversations.

2. Have a Plan Before You Go

Treat this like a marketing campaign.

• Make a hit list of 5–10 people you want to meet.
• Connect with them on LinkedIn before the event with a simple message: “Hey, I see we’re both going to [Event]. Would love to say hi while we’re there.” If they respond, you can add, let me know if you want to grab coffee while there. It’s an easy ask.
• Follow the event app so you can see where people are gathering.

Most creators go in blind and just “see what happens.” Don’t do that.

3. Work the Room (Even if It’s Uncomfortable)

Yes, some of this will feel awkward. Do it anyway.

• Sit at a different table each meal.
• Go to every networking event, even if you’re tired.
• After a speaker session, walk up, introduce yourself, and thank them. 90% of attendees don’t bother, so you’ll stand out.
• When you sit in a session, introduce yourself to at least one person sitting by you. They will thank you for it as they are probably uncomfortable sitting by themselves.

4. Buy the Book, Get It Signed

Here’s a power move: If the speaker has a book, buy it BEFORE the event. Bring it with you, and after their talk say: “I loved your session. Would you mind signing this? I already bought it—it’s been really helpful.”

Why? Because now you’re not just another attendee—you’re someone who invested in their work. People remember that.

When I first spoke at Hubspot’s inbound, Douglas Burdett from the marketing book podcast, was standing in the back with my book Epic Content Marketing. How could I not stop and talk to him? Since then, we became fast friends and I was on his podcast I think seven times. He did that with so many speakers.

5. Follow Up Fast

The magic isn’t just at the event—it’s what you do after.

• Send a quick LinkedIn or email note the next day: “Great meeting you yesterday at [Event]. Loved our chat about [Topic]. Let’s keep in touch.”
• If you promised to send someone a resource or an intro, do it within 48 hours.

Most people don’t follow up, which is why this works so well.

The Big Picture

Look, content creation can feel like sitting alone behind a keyboard. But the fastest way to build authority and trust is face-to-face. People buy from people they know—and live events shortcut years of online grinding if you do them right.

So don’t just attend. Be strategic. Have a plan. Make yourself known. That’s how live events turn into partnerships, clients, speaking gigs—and real friendships.

Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/

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Jesse Itzler believes the key to goal setting is in the Misogi Challenge. Jesse's Misogi Challenge is one big, audacious goal that you accomplish during each year. For example, Jesse’s one big goal for 2025 is to run 2025 miles. Every day, that’s the major goal. Sure, he does the things he has to for work and play, but his Misogi goal is always top of mind.

2025 was the first year I tried Jesse’s challenge. My Misogi Challenge was to focus on optimum brain health. 

And I have to admit…focusing on the one big goal got me super focused, which is why I believe this all seems to be working for me.

Jesse states that to do this properly, your Misogi Challenge goal needs to be three things.

1. It should really push the limit.

2. It should scare you a little bit.

3. It should be for you…not anyone else.

What should your Misogi Challenge be for 2025?

Need help? Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code JP100 to save $100 - https://cex.events/

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For most Americans, the Big Beautiful Bill is destructionist legislation. But, I started to to look at it like any small business owner, entrepreneur should.  There is a silver lining for creators.

Congress has just passed one of the biggest tax packages in recent history, billions in adjustments. 

And there are four key areas that are critically important for content creators.

20% Qualified Business Income Deduction (QBI)

No Tax on Tips (up to $25,000)

No Tax on Overtime (within limits)

100% Bonus Depreciation

This bill is a giant flashing neon sign that says:

“We reward people who own things.”

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If I am you, and I have a job working for someone else, I’d start moving plan B to plan A right now. Build something that only you can do. That’s your Tilt. Communicate that Tilt out in a regular way. Start building even a handful of followers. At some point, you’ll be able to make a living off of that.

If you want to build IP for someone else, go do that…but why? Why not build something that leads to complete and total freedom. We talk about freedom in this country, but most of us don’t actually have it for many reasons. What’s your reason? Could it be self inflicted?

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