What if you only had 60 days left to live?
In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life.
Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask:
What would I double down on?
Who would I spend time with?
What would I stop doing altogether?
Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle.
Takeaway: You don’t need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you’ll make better decisions, create more impact, and build a business—and life—that lasts.
Challenge for you: Take 10 minutes today. Write down what you’d do if you only had 60 days left. Then compare it with how you’re actually spending your time. The difference will show you what needs to change.
For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/.
Resources & Links:
My free guide: [Mastering Goal Setting]
My new book: [Burn the Playbook]
Let’s connect: [LinkedIn]
Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit.
In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don’t need to adopt all of them today... pick one, live it, and watch what happens.
What You’ll Learn in This Episode:
Why your goal is your compass — and how to set one that actually works.
How to define and lean into your tilt (your unique differentiation).
Why purposeful repetition is the secret to branding that sticks.
The one daily habit that protects your creative energy.
How your “crew” can either raise or lower your ceiling.
Why selling every day is service, not pushiness — and how to make it a habit.
Resources & Links:
My free guide: [Mastering Goal Setting]
My new book: [Burn the Playbook]
Let’s connect: [LinkedIn]
Most of the time, content creators are alone...working on content. While this can be productive for the content, it's not good for your mental health or overall business (if you need to be more creative or sell things).
So we must network, and often, we need to use forced networking. In this episode, I talk about three ways to do it:
This process has been instrumental in my creator success. It will be for you as well.
Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/
Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/
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See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.
Most creators are following the rules...and that’s exactly the problem.
They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.
But the truly successful creators do things a bit differently.
Here are six rules the top creators break...and what they do instead.
They Start Tiny
They Monetize Early
They’re Long-Term Obsessed
They Create Signature Content
They Treat It Like a Business
Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/
Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive my free goal-setting guide today.