This week I’m reflecting on a huge milestone: the 500th episode of This Old Marketing with my friend and co-host Robert Rose. Five hundred weeks without missing an episode.
How did we get here? And more importantly—what can you, as a creator, take away from this kind of consistency?
In this episode, I break down the keys that made it possible:
Consistency builds trust. Showing up week after week, no matter what.
Partnership makes the journey sustainable. The right collaborator keeps things fun and accountable.
Community comes before content. People return for the connection, not just the information.
Evolving with a steady premise. Adapting to new trends while staying anchored in a core promise.
Whether you’re five episodes in or fifty issues into a newsletter, this episode will remind you why the long game matters and how to play it.
👉 Listen to This Old Marketing’s 500th episode here: https://www.thisoldmarketing.com/ or watch on YouTube at https://www.youtube.com/@ThisOldMarketing
👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/