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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Aug 25, 2025

What if you only had 60 days left to live?

In this episode, Joe shares one of the most powerful thought exercises he uses to cut through distractions and refocus on what truly matters...both in business and in life.

Instead of letting busy work, endless scrolling, or meaningless meetings dominate your days, the 60 Days to Live Mentality forces you to ask:

  • What would I double down on?

  • Who would I spend time with?

  • What would I stop doing altogether?

Joe explains how this simple but radical lens creates clarity, strengthens relationships, and drives focus on the projects that actually move the needle.

Takeaway: You don’t need a crisis to start living with urgency. By aligning your daily calendar with what matters most, you’ll make better decisions, create more impact, and build a business—and life—that lasts.

Challenge for you: Take 10 minutes today. Write down what you’d do if you only had 60 days left. Then compare it with how you’re actually spending your time. The difference will show you what needs to change.


For more inspiration and a step-by-step guide to building freedom on your own terms, grab Joe’s new book Burn the Playbook (plus a 21-day challenge) at https://www.joepulizzi.com/books/burn-the-playbook/.

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