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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Mar 9, 2015

To successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe Pulizzi breaks down the ten roles you need to be creating for your content team, even when that team consists of just one person: you. By working with the end in mind on your content process, you will reach a scalable level much faster and develop a stronger understanding of each role along the way. 

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