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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Apr 13, 2015

In this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic different? What makes how your approach to the content of this topic unique? When you tilt, you see something from a different angle or perspective. Creating a content tilt can differentiate you from all the others in your industry. 

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