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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Apr 20, 2015

Too often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc., Joe Pulizzi shares how Amazon's Press Release Strategy can be used by you to develop your Content Tile (see Episode 39) or to refine your Cotent Tilt even deeper. Be the leading informational source in your content niche by developing a strong content strategy. 

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