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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Apr 28, 2015

As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content. 

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