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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Mar 3, 2015

Probably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an audience. In this episode, Joe Pulizzi talks with Matthew Patrick, an online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory. Matthew stresses the importance of creating multiple streams of income once you have a solid content foundation with which to start. 

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