Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue.
In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you’ve listened to this whole season, there is so much to be gained by listening to this episode with Brian.
They discuss the importance of being audience first in your approach, Brian’s “personal enterprise pyramid”, and how high-ticket offers and audience fits into the bigger strategy for your business.
Find Brian at https://further.net/ and https://unemployable.com/
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The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now.
Special thanks to Lexi Grant from They Got Acquired for her four tips on preparing to sell your content business.
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Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses.
In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time between those three.
The go deeper on those early stages of the content entrepreneur’s journey, where to spend your time marketing, the importance of prioritizing revenue early on, and how to make choices of where to spend your time as an entrepreneur.
Learn more about Lexi at https://theygotacquired.com/.
SHOW LINKS:
Nathan Barry 10k linkedin followers
Justin Welsh’s LinkedIn OS Course
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The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame.
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In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities.
In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on social media, with a strong focus on community.
Each creator business is different, and Daphne shares how her approach can be applied to any niche and any social media platform to grow quickly and form deep relationships with your audience.
Learn more about Daphne Gomez at https://teachercareercoach.com/about
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin.
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In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast.
Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenue, as well as different strategies Jay has used to grow his audience to tens of thousands of email subscribers and nearly $300k in revenue this year.
Follow Jay Clouse at Creator Science.
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States?
I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3.
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In this episode of The 10k Creator, we’ve caught up to the current phase of Daren’s content business, Craftsman Creative. We get a unique look into the “state of the union”, where he’s at with his audience growth and his monthly revenue.
Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a content entrepreneur.
Your job as a creator, surprisingly, is only ~25% about making content. The rest is about being a business owner, and taking responsibility for your growth and your revenue.
At the end of the episode, Joe announces a surprise for the next few episodes, and leaves Daren with a challenge to report back on in a future episode.
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make.
If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision.
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In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business.
On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years.
Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur’s journey.
Creators Mentioned:
Ann Handley - annhandley.com
Brian Clark - unemployable.com
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back.
If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be.
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In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money.
They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business.
At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers.
Creators mentioned:
Ann Handley - annhandley.com
Justin Welsh - Content OS and LinkedIn OS
Josh Spector - become a habit for people
James Clear - jamesclear.com
David Perrell - perrell.com
Find the best time to tweet
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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Publishing a book every two years has probably been the best strategy for developing my professional success. But it's not easy.
If you are considering writing and publishing a book, there are three things to consider before you get started. I talk about them here.
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In this episode of the 10k Creator, Joe and Daren talk about getting started the correct way as a content entrepreneur.
At the zero to 500 subscriber level, we need to focus on setting up your email conversions properly, with a mission that makes sense. At the same time, we need to make sure we have enough revenue coming in to keep us going.
Discussion points include:
- How Joe started in content creation.
- Where Daren is at and how he positioned himself.
- Ways to get creative with revenue generation.
- Focusing on platform but making sure email is the key.
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
Get more of Daren Smith at Craftsman Creative.
See all the 10k Creator show episodes at the Content Inc. podcast home.
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TILT coin is now over a year and a half old. We've learned a lot from the program. In this episode, Joe goes over how to get started, the different technology options, how best to set up the program, and, if you want revenue, why it's not the right choice.
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In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond.
Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach.
The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.
Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.
Links Discussed
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Get more of Daren Smith at Craftsman Creative.
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You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting.
And, as always, thanks for your support and patience.
Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.
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Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level.
Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning.
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Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete.
Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.
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Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business.
When times get desperate, it's time for desperation revenue.
In this episode we'll talk about a fairly simple strategy that will buy you six to nine months of runway time.
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While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email.
Are you building content assets or building audiences for big social networks? You decide.
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In a meeting with a potential buyer of content creator brands, I learned two very important rules for content creators who would ever consider selling to another company.
If this is you, now is the time to make changes to your brand.
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Every content entrepreneur needs two things - a valid content tilt and a consistent delivery. But, does consistency mean that the content creator never gets a break?
Content burnout is a thing. All creators go through it. How can we stop it? Well, there may be a strategy for that.
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Interested to know how much your content creator business is worth? Much of it is actually under your control.
Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix.
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