Interested to know how much your content creator business is worth? Much of it is actually under your control.
Now is the time to think strategically about what kind of content assets you are creating, and how you can increase your earnings multiple and overall valuation through product mix.
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There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend.
Having no control over content distribution and no direct line to paying customers is a scary and fallable business.
And we at The Tilt are doubling down on the other side of this rented land equation.
Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here.
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Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience?
Brilliant or short sighted? You make the call.
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The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts.
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Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package.
And the question you need to ask is...
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The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too?
Here's a simple plan to help you decide which content to update today.
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A very special encore episode of Content Inc.
The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.
Most content creators/content entrepreneurs never plan for an exit...it just happens to them.
Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers.
Here's a simple process to get you started with your exit strategy.
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This episode is sponsored by ConvertKit.
ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.
Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.
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Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work.
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As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance?
Two outcomes are certain. One is not. There is only one answer.
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Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how.
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Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity.
I'll break down three ways to take advantage of this impending recession...specifically for content creators and content entrepreneurs.
Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution.
Are your ideas getting in the way of your execution?
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After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined.
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Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit?
Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position.
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A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy!
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It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising.
Yes...I said it.
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If you stopped publishing your content, would your customers/audience/community miss it?
Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true.
Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.
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You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk.
Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table.
Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona.
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I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur.
If you're down and broken and don't see the path forward with your content business, this is the episode for you.
So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans.
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Right now is the time to take a hard look at your audience to see if a content business can actually be supported. Be honest with yourself and success may be closer than you think.
This week’s Content Inc. podcast sponsor – ConvertKit
ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience.
Find out why this is the no. 1 platform for creators like you. Visit convertkit.com.
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Disney just announced the launch of a brand new product that has nothing to do with helping the customer.
I know...this rarely happens with Disney...but alas.
The next time you launch a new product, make sure your first thought is about the customer, and not revenue.
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Are you always fighting your marketing battles with more features and more benefits?
Maybe there is a better way. Try actually changing the conversation.
I talk about two cases studies here that will alter your perspective.
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Almost no content creators do this exercise when everyone should.
This exercise is important even if you are never thinking about purchasing an outside content property.
The opportunities are endless.
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