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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Sep 22, 2025

This week’s Content Inc. is a little different. With the launch of my new book Burn the Playbook right around the corner, I wanted to share something I rarely talk about... the “little things” that made the biggest difference in my career.

These aren’t flashy moves. They’re small, repeatable habits that paved the way for everything else:

  • Writing down financial goals and reviewing them daily

  • Getting on the same page with my wife from the very beginning

  • Building community through a single non-profit cause

  • Doing the uncomfortable things...introducing myself, going to the event, investing in new skills

  • Creating something every day (even if it’s just a sentence)

  • Sending thank-you notes and always following up

  • Asking my network how I could help them

  • Leading with service first

Individually, they seem minor. But together, they created the foundation for every big success I’ve had.

If this resonates, you’ll find more like it in my new book Burn the Playbook.  I’d love your support in spreading the word.

Burn the Playbook (buy directly from Joe) - https://www.joepulizzi.com/books/burn-the-playbook/

Please leave me a review here:
Burn the Playbook (Amazon Kindle) - https://www.amazon.com/Burn-Playbook-Creators-Entrepreneurs-Businesses-ebook/dp/B0FPXQTWDL/

 

 

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