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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Nov 23, 2022

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He’s a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue.

In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you’ve listened to this whole season, there is so much to be gained by listening to this episode with Brian. 

They discuss the importance of being audience first in your approach, Brian’s “personal enterprise pyramid”, and how high-ticket offers and audience fits into the bigger strategy for your business.

Find Brian at https://further.net/ and https://unemployable.com/

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Get more of Daren Smith at Craftsman Creative.

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