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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Aug 18, 2025

Most creators don’t fail because they lack skill or talent — they fail because they never make the mindset shifts that turn effort into results. After more than two decades in content entrepreneurship, I’ve seen what separates the ones who win from the ones who quit.

In this episode, I share six powerful mindset shifts that can change your entire trajectory as a creator. You don’t need to adopt all of them today... pick one, live it, and watch what happens.


What You’ll Learn in This Episode:

  • Why your goal is your compass — and how to set one that actually works.

  • How to define and lean into your tilt (your unique differentiation).

  • Why purposeful repetition is the secret to branding that sticks.

  • The one daily habit that protects your creative energy.

  • How your “crew” can either raise or lower your ceiling.

  • Why selling every day is service, not pushiness — and how to make it a habit.


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