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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Jan 16, 2023

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple.

For audience building, we simplify...generally one controlled channel (email) and two social channels.

For revenue, we diversify and develop as many money initiatives as possible.

Done and done.

This episode is sponsored by Lulu.com

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