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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Feb 16, 2015

The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc., Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media. 

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