Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media businesses about to close, marketers have the opportunity to purchase these businesses and/or audiences at a major discount.
Plus, don't leave your house.
Joe decides to bring back the Content Inc. podcast...on a strange date (March 12) in a strange way...after just taking a jog.
This episode is all about why we need to diversify our revenue streams...and to at least think about it as everyone is in panic mode. How do we get there? By building a truly loyal audience and delivering value OUTSIDE the products and services we sell.