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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: 2023
Sep 25, 2023

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers."

In this episode, Joe and Louis break down what it takes to find your content topic, build a niche, how long it should take, how to drive revenue and stupid things marketers do.

If you like this episode, please subscribe to Everyone Hates Marketers.

This episode is sponsored by Lulu.com

If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Sep 18, 2023

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data.

Creators need to change this, but they cannot do it by themselves. We need the fans to unite and buy direct.

This episode is sponsored by Lulu.com

If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Sep 11, 2023

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew then).

This episode is sponsored by Lulu.com

If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Sep 4, 2023

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of survival tips that will help.

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Aug 28, 2023

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging.

For more information on the longevity economy, check out Brian's site LongevityGains.com.

Listen to the previous episode with Brian about the creatory economy at Content Inc. episode 297.

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Aug 21, 2023

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its usefulness as a bookseller for independent authors.

Today's link: I Would Rather See My Books Pirated by Jane Friedman

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Aug 14, 2023

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time!

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Aug 7, 2023

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. Listen in for the details!

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Jul 31, 2023

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned!

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Jul 24, 2023

The majority of creators and agencies still struggle with how to display pricing information. Here are a couple of examples of good and bad pricing methods and what you need to do right now with your pricing.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Jul 17, 2023

Joe runs through four interesting insights when it comes to Twitter's new competitor (Threads). See if you agree or not.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

 

Jul 10, 2023

It's the middle part of the year, which makes now a great time to look at how you are going to finish the year. I think I have the perfect word for you over the next six months. Here it is.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

 

Jul 3, 2023

A very special Content Inc. episode. Number #400. In it, I share three tips for the success of this podcast and hopefully give you some insight on how to integrate podcasting into your content entrepreneur business.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

 

Jun 26, 2023

When comedian Seth Rogen started out in comedy, he received a piece of advice that changed the course of his entire career. Fortunately, Seth learned this at a young age. So many content creators never make this change. Now is your chance to make the change that Seth made.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Jun 19, 2023

So many content creators fail to present their content as useful. At best, it comes off as information. You are not in the information business. You are in the results business. Present it as such.

This episode is sponsored by Lulu.com
37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Jun 12, 2023

Often we are so concerned with the marketing that surrounds the thing that we don't say what the thing actually is. In this episode, we breakdown a newsletter landing page and what you need to have on it to be successful.

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Jun 5, 2023

Every content entrepreneur needs to have a portion of their time dedicated to a giving, or philanthropic, nonprofit goal. Here's an example of how to think about it and make it happen.

More information on The Orange Effect Foundation - https://theorangeeffect.org/

This episode is sponsored by Lulu.com

37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed book with Lulu has never been easier. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 29, 2023

At Veecon 2023 last week there was talk about the concept of underpriced attention. You can find this with advertising, but also with platforms like email, podcasting and even Instagram. Here's a few examples and some opportunities to think about when considering getting attention at half the price.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 22, 2023

A very special Content Inc. episode, recorded live from Creator Economy Expo. Jay Acunzo, founder of Creator Kitchen, interviews Nathan Barry, CEO of ConvertKit.

These two professional content creators take a deep dive into what it takes to be a successful content entrepreneur. Idea bombs (and secrets) explode in this very special (and candid) episode.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 15, 2023

To be successful, content entrepreneurs need to outsource many things on an ongoing basis. The ones who can't part with things they aren't very good at will most likely never be successful.

In this episode I give a couple examples of when to outsource and end with a simple guide on when to keep something and when to outsource it.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 8, 2023

In this longer-than-normal Content Inc. episode, Joe breaks down the findings from the 3rd Annual Content Entrepreneur Research from The Tilt.

From the research, he shares the five key findings for CE success.

  1. Fast to first dollar
  2. Plan budget and runway
  3. Focus on a niche audience
  4. One core platform
  5. Diverse monetization

Get the full Content Entrepreneur Research here.

And...get the Creator Economy Expo digital pass here. Use coupon code FOMO to save $100.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

May 1, 2023

More talk about goals, but with a different angle. Is it possible to set the right goals, but then settle at the last minute for less than you are capable of? Here's more thinking about my marathon endeavor, and how I almost missed the entire experience.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Apr 24, 2023

Your journey as a content creator could (and should) be amazing, but only if the destination is worthy. Now is the perfect to to think (or rethink) about where you are headed as an entrepreneur and whether you need to make a change today.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Apr 17, 2023

So many times we don't do the proper equations when it comes to time versus money. Time is our most valuable asset, but often we do not treat it as such. Here's a fresh reminder and a few examples for you.

This episode is sponsored by Lulu.com

46% of creators surveyed by The Tilt said that one of their biggest challenges was monetizing their content. I can tell you that one tried and true method is to become a published author. Turning your blog or newsletter content into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep all of your customer data and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Apr 10, 2023

A special episode with Jay Clouse, founder of Creator Science.

Jay unpacks a number of issues, including:

  • The power of your content brand
  • Exit strategies
  • The real meaning of consistency
  • Advice on getting started
  • Resources to make the content engine go
  • Inside YouTube
  • Text vs Audio vs Video

Get more of Jay Clouse at Creator Science.

See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they’ve published a book. Whether you already have content prepared or you’re starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu’s ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

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