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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: 2024
Sep 16, 2024

You can have the best product in the world, but if it's wrapped in horrible content or worse yet, nothing memorable, what's the point? 

My friend and I toured Graceland, the home of the King, and learned an incredibly valuable lesson.

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Sep 9, 2024

If you want to be financially independent, the formula is actually quite easy. It's just that 99 percent of Americans don't follow the plan. Make sure you do.

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Sep 2, 2024

You might be doing all the right things with your content creation...but do you have your goals in order? Let's take a page from Jim Collins and review our BHAGs.

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Aug 26, 2024

NSYNC's "Bye Bye Bye" is blowing up the Top 100 charts again...and this after 25 years. You might not think so, but their little content play with Deadpool and Wolverine can work for you too.

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Aug 19, 2024

Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Will to Die" and how it was different from business writing.

Subscribe to Robert's True Crime Reporter here.

Get more information about Orange Effect Foundation here

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Aug 12, 2024

There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself.

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Aug 5, 2024

James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Here they are.

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Jul 29, 2024

Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do.

Connect with Marcus Sheridan on LinkedIn here.

Get the audiobook for The Content Entrepreneur here.

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Jul 22, 2024

In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate.

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Jul 15, 2024

Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level.

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Jul 8, 2024

As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary.

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Jul 1, 2024

If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example.

Here's more on mxmtoon.

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Jun 24, 2024

A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Jun 17, 2024

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.

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Jun 10, 2024

An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu.

Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Jun 3, 2024

Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?

By creating content signals.

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May 27, 2024

As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.

Ask yourself where you need to be, for yourself as an individual, and as a creator.

Article Link: The Death of the Internet (again)

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May 20, 2024

This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.

  1. Hunting for Assets
  2. Grooming Employees as Creators
  3. Working on Pillar Content Projects
  4. Doubling Down on Print
  5. Diversifying Revenue Streams
  6. Launching Physical Events

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May 13, 2024

My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.

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May 6, 2024

The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.

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Apr 29, 2024

It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Apr 22, 2024

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Apr 15, 2024

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.

In this episode I review some of the main differences about why you would make a decision as an author to go direct.

Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Apr 8, 2024

I talk about the five business-related books that have had the most impact on my career and life.

    Think & Grow Rich - Napoleon Hill
    Seven Habits of Highly Effective People - Stephen Covey
    Stranger in a Strange Land - Robert Heinlein
    IMC: Integrated Marketing Communications - Don Schultz
    David & Goliath - Malcolm Gladwell

Buy my new book, The Content Entrepreneur, today!

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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Apr 1, 2024

A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.

Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/

Buy my new book, The Content Entrepreneur, today!

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

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