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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: September, 2022
Sep 28, 2022

In this first episode of the 10k Creator Podcast Show, Joe Pulizzi and Daren Smith introduce the show, how it came about, and explain how this podcast aims to help other content entrepreneurs grow their businesses from ground zero and beyond.

Specifically, Joe and Daren talk about the very early stages of a content creator business. Joe will break down his Content Inc. model, while Daren will talk about his own tilt, the craftsman approach.

The 10k Creator is sponsored by three amazing companies.
If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard.

Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com.

Links Discussed

ConvertKit Craft + Commerce

$TILT Coin

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

Get more of Daren Smith at Craftsman Creative.

See all the 10k Creator show episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sep 26, 2022

You get two things in this episode. First, a sampling of Joe's current state of mind and, second, why he believes there is a huge opportunity right now for content creators and podcasting.

And, as always, thanks for your support and patience.

Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sep 26, 2022

Slow and steady is the way, but how can we speed up the process. Tent-pole projects are the answer. In this podcast, Joe breaks down the idea of quarterly tent-pole content projects and how they can take your content business to the next level.

Plus, Joe introduces a new show, The 10k Creator Podcast, which will run the next 10 weeks every Wednesday morning.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sep 19, 2022

Like it or not, a book will take your content entrepreneurial career to the next level. The good news is that you can plan for making this happen and get a book out in 9 months. Then your 3-legged publishing strategy will be complete.

Show is sponsored by Ecamm Live. Register for their "Leap into Podcasting" free virtual event at Ecamm.tv/tilt.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sep 12, 2022

Sometimes, no matter what you do, you can't drive enough revenue to support your content entrepreneur business.

When times get desperate, it's time for desperation revenue.

In this episode we'll talk about a fairly simple strategy that will buy you six to nine months of runway time.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Sep 5, 2022

While there is nothing wrong with creating large audiences on TikTok, YouTube and Instagram, smart content creators know that the key to building true content assets is through (drum roll) email.

Are you building content assets or building audiences for big social networks? You decide.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

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