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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Now displaying: December, 2021
Dec 27, 2021

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience.

Specifically, I talk about creating a platform strategy, finding your area of content differentiation, and why less content may mean more results for 2022.

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Dec 20, 2021

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better.

Need a goal-setting process that works? Well, here you go.

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Dec 13, 2021

First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022.

In addition, we launched our NFT program, CEX Never-Ending Tickets.

This week I discuss to issues I'm been working through. First is the problem with the large increase in teenage suicide. Sort of an evil cocktail of social media plus COVID-19.

Second, I talk about what we can do to stop dementia.

Both issues are related to screen time. Now is the time we can all take control of this very important issue.

Links for this issues include:

Suicide rates jump in teenage girls and the Prof G podcast with Dr. Sanjay Gupta.

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Dec 6, 2021

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how to make it happen for your content creation efforts.

I believe, over time, this type of NFT will be a successful business model for content creators and event producers.

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