Info

Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
RSS Feed Subscribe in Apple Podcasts
Content Inc with Joe Pulizzi
2024
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March


2017
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: January, 2024
Jan 29, 2024

The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience.

This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake.

Episode Links

Rick Rubin Video on Creating Art

Content Entrepreneur Expo (CEX) 2024 - Register Today

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Jan 22, 2024

Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Jan 15, 2024

An extended podcast covering six key ways you can take your content business to the next level. These include:

  • Rethinking your exit strategy
  • Taking your content tilt seriously
  • Are you a creator or a media business?
  • The focus on email
  • Your base plus OPC
  • Adding content pillar projects

Plus a bonus idea you won't want to miss!

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Jan 8, 2024

If you had just one year to live, how would you change your content creation business?

This episode could change your life and career. I hope it does.

Links: Tim Minchin's Commencement Speech

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

Jan 1, 2024

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024.

------

This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google.

See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.

 

1