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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Content Inc with Joe Pulizzi
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Now displaying: June, 2020
Jun 29, 2020

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 24, 2020

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 22, 2020

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 17, 2020

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 15, 2020

When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 10, 2020

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 8, 2020

Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits you need to be successful.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 3, 2020

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

Jun 1, 2020

Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soon.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

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