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Content Inc with Joe Pulizzi

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 10 minutes, too.
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Apr 8, 2024

I talk about the five business-related books that have had the most impact on my career and life.

    Think & Grow Rich - Napoleon Hill
    Seven Habits of Highly Effective People - Stephen Covey
    Stranger in a Strange Land - Robert Heinlein
    IMC: Integrated Marketing Communications - Don Schultz
    David & Goliath - Malcolm Gladwell

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