It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?
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Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.
In this episode I review some of the main differences about why you would make a decision as an author to go direct.
Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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I talk about the five business-related books that have had the most impact on my career and life.
Think & Grow Rich - Napoleon Hill
Seven Habits of Highly Effective People - Stephen Covey
Stranger in a Strange Land - Robert Heinlein
IMC: Integrated Marketing Communications - Don Schultz
David & Goliath - Malcolm Gladwell
Buy my new book, The Content Entrepreneur, today!
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.
Please follow Michelle on LinkedIn - https://www.linkedin.com/in/
Buy my new book, The Content Entrepreneur, today!
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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What does it mean to be a full-time content creator? Is that a thing?
If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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AI is slowly taking over as the search engine of choice for more and more professionals.
Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator?
I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap.
Read Lexi's LinkedIn post here.
Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core.
In this episode, Joe covers:
Use code JP100 to save $100 off Content Entrepreneur Expo (CEX).
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing?
It happens to all of us.
But what he did to start loving the process again will surprise you...and it's something that all content creators and writers need to be doing.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success.
Unfortunately, most content creators won't make this change, and that is why they will fail.
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include:
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience.
This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake.
Episode Links
Rick Rubin Video on Creating Art
Content Entrepreneur Expo (CEX) 2024 - Register Today
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Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well.
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An extended podcast covering six key ways you can take your content business to the next level. These include:
Plus a bonus idea you won't want to miss!
Today's episode is brought to you by Memberful.
Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.
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If you had just one year to live, how would you change your content creation business?
This episode could change your life and career. I hope it does.
Links: Tim Minchin's Commencement Speech
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A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities.
1. Decide On Your Goals
I’ve talked many times on this podcast about Warren Buffett’s 25/5 goal-setting strategy. It works. It also gets your priorities straight and helps you FOCUS.
2. Review Your Goals Every Morning
Part of my personal success formula is writing down and then reviewing what I want to accomplish every morning of every day. Seriously…just take five minutes out of every day and it will change your stars.
3. Donate Something Every Day
We all have too much stuff. Let’s change that in 2024. Let’s start de-cluttering now and then, every day, donating one thing to charity (some place like Goodwill or your church). We know a couple of senior citizens who are doing that right now. I am amazed how purging old things can free up the mind and the spirit. It’s like a weight being lifted.
4. Track Your Habits
If you complete your goals, you’ll start to identify habits. Do you have a health goal in 2024? Then you probably have an exercise, running or eating habit you are determined to learn. Use an app like HabitBull to keep track of your habits, and it will remind you when you need a kick in the pants.
5. Set a Book Goal
The most curious and interesting people I know read A LOT of books. I have a prejudice against people that do not read on a regular basis (sorry). Goodreads is a fantastic place to set your reading goal for 2024 (and be sure to mix up a little fiction with nonfiction). If you need a Goodreads friend just follow me here.
6. Recurring Expenses Cut
A few years ago, my wife and I went through our recurring expenses (like Netflix and news subscriptions) and we were shocked by the results. At the end of the process, we ended up cancelling quite a few services we really didn’t need. This ended up saving us well over $200 (so we could buy more beer).
7. Password Maintenance
I have believed for quite some time that the biggest threat to our personal financial existence is someone hacking into our accounts. Protect yourself by using a service such as Dashlane to create super strong passwords (and ones that you don’t have to remember).
8. Update Your Will or Trust
My wife and I just updated our will. We do so every year. This year, since the kids are 20 and 22, we shared our plans with them.
You’d be surprised how things change in just a short time.
If you have a will or trust, get it updated. If you don’t, get one pronto. You'll sleep better at night.
9. Time to Update Your Financials
2023 has been another crazy year for investing. The Dow is up 10 percent this year. The NASDAQ is up 40 percent and Bitcoin is up 150 percent.
All this means that your financial allocations are probably out of whack and you need to re-diversify. You may want to do this before the end of the year depending on your tax situation.
When you do this, pick allocations that help you sleep at night. Don’t do anything that will make you want to check your stocks every day.
Here’s Orangeletter #115 where I talk about the 10 things you need to do with your finances today. And, if you didn’t already receive it, here’s a PDF of my perfect investment strategy.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Do you know why you are doing all the things you are doing? Most content entrepreneurs don't.
Take a few minutes and do this quick exercise. It will change your stars.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference.
What is your content's purpose?
Who is your specific audience?
Are you taking your headlines seriously?
Is there money to support your content business?
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Here's everything you need to know about what happened at OpenAI in less than five minutes.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way.
In this episode I give a few examples of unique ways to fund your content business.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter.
Today we talk about two things you can do to change that.
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This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most.
Show links:
This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back.
It's time to make a change.
Here's my story about making two big name changes. I think it will help.
Also, here's my friend Jay Clouse's story of his name change (with some amazing results).
Content Entrepreneur Expo - Registration is now open.
This episode is sponsored by Lulu.com
Books are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a printed book with Lulu has never been easier.
Create a free account today at Lulu.com to get started.
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Like this episode? SUBSCRIBE on Apple, Spotify or Google.
See all Content Inc episodes at the Content Inc. podcast home.
Get my personal newsletter today and receive the first chapter of my new book for free.